Articles and Updates

Australia – Court approves business’s use of a third party’s trademarks as AdWords in limited circumstances

Thinking of optimising your search results with a competitor’s trademark? This new court decision means advertisers must tread carefully.  It’s a common practice used by businesses to optimise their search engine results with Google: Keywords are purchased through Google Adwords which may include names or trademarks owned by a competitor in order to piggyback their […]

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Indonesia Implements New Regulations Enabling Recordation of IP License Agreements

Indonesia has finally set the wheels in motion to enable the recordation of license agreements for copyright, patents, trademarks and industrial designs. Whilst recordation has always been a requirement to render license agreements enforceable against third parties in Indonesia, the actual process of recordation itself has been impossible due to a lack of regulations implementing

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Madrid – The International Trade Mark System – Maintenance Requirements in Member Countries

The Madrid Protocol International Trade Mark System has in recent years become extremely popular with trade mark owners wanting to obtain protection for their marks in multiple countries under one trade mark application, known as an International Registration (IR). The Madrid Union now has 97 members covering 113 countries and according to WIPO, these members

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The New European Union Trade Mark – major changes set to start from 23 March 2016

Regulation No. 2015/2424 which amends the EU’s trade mark system comes into force on 23 March 2016. As a result, some major changes to the system are set to be implemented. Below is a summary of some of these changes: Name Change for the Office of Harmonization in the Internal Market (OHIM) The OHIM will

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ACCESSION TO THE MADRID PROTOCOL: THE LAO PEOPLE’S DEMOCRATIC REPUBLIC – 7 MARCH 2016

On 7 December 2015 the Lao People’s Democratic Republic (Lao PDR) acceded to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (Madrid Protocol). The Madrid Protocol will enter into force, with respect to Lao PDR on 7 March 2016. Accession to the Madrid Protocol by Lao PDR brings the number

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Starting a business? The importance of establishing a strong and viable brand identity

With the number of startups increasing each year, many new business owners are wondering how they can make their product or service stand out in a growing sea of competition. How do successful businesses get their products into the hands of consumers year in year out? And what are they doing with their branding that

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