Articles and Updates
Global IP Insights
Understanding Trade Mark Filing Bases in the USA
In the United States, registering a trade mark involves several important considerations, one of which is selecting the appropriate filing basis. The filing basis determines
Developing an Effective Global Trade Mark Strategy: Key Considerations
Are you considering expanding your brand internationally? If so, establishing a robust global trade mark strategy is essential for protecting your brand across various markets
Navigating Trademark Registration: Madrid Protocol vs. National Filings
In today’s globalized economy, protecting intellectual property rights, particularly trademarks, is paramount for businesses seeking to establish and expand their brands internationally. Trademark registration can
Understanding the Difference Between Copyright and Trademarks
In the realm of intellectual property, copyright and trademarks are two distinct legal concepts that serve different purposes and offer unique protections to creators and
Understanding Trademark Squatting: A Growing Concern in Global Business
In the dynamic landscape of global commerce, trade marks serve as invaluable assets, distinguishing products and services while safeguarding brand identities. However, amidst the benefits
WIPO Member States Adopt Historic New Treaty on Intellectual Property, Genetic Resources and Associated Traditional Knowledge
On 24 May 2024, member states of the World Intellectual Property Organization (WIPO) unanimously approved a groundbreaking new treaty concerning intellectual property (IP), genetic resources,