Articles and Updates

When we think of trade marks, we usually picture brand names, logos, or slogans. But in Australia, colour itself can also be a trade mark. So yes, it is possible to legally “own” a colour, however the law does not allow you to claim rights to a colour for all goods and services. Instead, a colour trade mark protects the

AI design tools like Midjourney, DALL·E, Canva AI, and Looka have become incredibly popular for creating brand visuals especially among startups wanting to move fast and keep costs down. Within minutes, these platforms can generate hundreds of logo options based on a simple prompt. But here’s the problem: Just because you generated the logo, does not mean you own the

Artificial intelligence (AI) has transformed how we create, from generating stunning digital artworks to composing music and writing poetry. But as machines start creating what was once uniquely human, a pressing question arises: who owns the copyright in the work created? AI and the Australian Copyright Framework In Australia, copyright law protects “original works” created by a human author. This

When you hear the Intel chime, see the Netflix “ta-dum” animation, or recognise a brand’s unique motion logo such as the Toyota jump, you’re witnessing the power of non-traditional trade marks. As brands evolve beyond static logos and words, sound and motion trade marks are becoming a crucial part of modern brand identity. What Are Non-Traditional Trade Marks? Traditionally, trade

When you start a business, one of the first things you’ll need is a name. But here’s where it often gets confusing. Registering a business name is not the same as owning a trade mark. They serve different purposes, and understanding the difference is crucial if you want to protect your brand properly. Business Name: A Legal Requirement A business

The metaverse is no longer a futuristic concept. It is already reshaping how consumers interact with brands. From virtual real estate to digital fashion and immersive gaming environments, businesses are discovering new opportunities to engage with their audiences. But with opportunity comes risk. As more commercial activity shifts into virtual spaces, protecting your brand with trade marks in the metaverse