Articles and Updates

The World Intellectual Property Organization (WIPO) has confirmed that the 13th edition of the Nice Classification will take effect on 1 January 2026. WIPO Below is a summary of what’s changing, plus the steps you can take now to keep new filings and your brand protection strategy on track. What is the Nice Classification? The Nice Classification is the internationally

As an Australian IP lawyer with over 20 years of experience, I’ve never seen a faster rise in accidental trade mark infringement than what we’re seeing today and AI tools are a major reason why. AI has made branding, design, naming, and content creation accessible to everyone. But with that convenience comes a hidden danger. Many brands are unknowingly creating

Artificial intelligence tools have become a daily resource for Australian businesses. From brainstorming brand names to researching legal questions, AI feels fast and convenient. But when it comes to trade mark registration, relying on AI can expose your business to significant legal and commercial risks. As an Australian IP lawyer with almost 25 years of experience, I am seeing more

As an Australian IP lawyer with over 2 decades of experience specialising in global brand protection, I’ve watched brand protection evolve significantly but nothing has reshaped the legal landscape quite like artificial intelligence. From automated clearance searches to monitoring global infringement in real time, AI tools are redefining how businesses protect their trade marks. However, with new opportunities come new

As an Australian IP lawyer with over 20 years of experience, I’ve never seen a faster rise in accidental trade mark infringement than what we’re seeing today and AI tools are a major reason why. AI has made branding, design, naming, and content creation accessible to everyone. But with that convenience comes a hidden danger. Many brands are unknowingly creating

When we think of trade marks, we usually picture brand names, logos, or slogans. But in Australia, colour itself can also be a trade mark. So yes, it is possible to legally “own” a colour, however the law does not allow you to claim rights to a colour for all goods and services. Instead, a colour trade mark protects the