Intellectual Property Lawyers

Experienced Lawyers. Exceptional Service. Expertise with You in Mind.

Protecting your ideas with smart, creative IP solutions.

Australian and International IP Specialists

Who We Are

We’re specialists in intellectual property, with a track record that spans decades and continents. From boutique firms to top-tier practices, and even in-house IP roles with global businesses, we’ve seen the IP landscape from every angle.

We’re not trying to be everything to everyone. We focus exclusively on IP, and we focus on doing it brilliantly. Growth for the sake of growth isn’t our game. Like our clients, we measure success by quality, not size.

We vow to deliver something a little different: smart, strategic IP legal advice and support that gets results.

At brandU Legal, Your Brand is Our Business^TM.

Your Trusted Partner

Why Choose Us?

Expert Guidance

Our IP lawyers and trade mark attorneys have over 30 years experience in trade mark and IP law and have helped countless businesses protected their brands and IP around the globe. brandU Legal is committed to providing the highest quality services at competitive fixed rates. At brandU Legal, your brand is our business.

Quality Service

Our team pride themselves on providing sound commercial and strategic advice on all things IP at competitive fees. Your business will benefit from the focused-attention of a boutique, specialist firm, unencumbered by unnecessary legacy, infrastructure and cost. We work closely with our clients from brand development through to protection.

Global Reach

We are experts in all things trade marks not only in Australia but throughout the world. We have been assisting our clients to register their brands in over 100 countries for more than a decade. Through our trusted IP lawyers and trade mark legal experts around the globe, no matter where your business takes you, we can get you there.

Our services include:

> Brand Development and Strategies

Getting to know our clients and their brands excites us! We don’t just register your trade mark, we help build your brand, one that truly reflects your business, combining legal expertise with strategic insight.

> Trade Mark Searching

Our trade mark searching services give you peace of mind by uncovering potential conflicts before you invest in a name or logo. We dive deep into global databases to make sure your brand stands out—safely and uniquely.

> Trade Mark Registration

Our global trade mark registration services make it easy to protect your brand in key markets around the world. We handle the complexities, so you can focus on growing your business with confidence and peace of mind.

> Brand Portfolio Management

We provide comprehensive brand portfolio management services, helping you strategically protect, monitor, and grow your trade marks and IP assets. We offer tailored legal guidance to ensure your brand remains secure and aligned with your business goals worldwide.

> Copyright and IP Advice Services

Our copyright and IP advice service offers expert guidance on protecting your creative works, from registration to enforcement. We help navigate the complexities of IP law, ensuring your ideas, inventions, and brands are safeguarded against infringement.

> IP Disputes and Litigation

Our IP dispute service offers comprehensive support, including drafting letters of demand, handling oppositions, and negotiating settlements to resolve conflicts efficiently.

> Design Registration and Management

Our design registration service offers comprehensive support for the registration and certification of new designs. We also provide expert dispute resolution services to resolve conflicts related to design infringement or ownership, safeguarding your creative assets.

> Patent Consultancy Services

Our patent consultancy services provide valuable guidance on the patent application process, patentability assessments, helping you navigate the complexities of protecting your innovations.

> Notary Public Services

To support our international services, we have an in-house notary public. We can arrange for documents to be notarised, authentication and legalised so there is no delay in getting your rights protected no matter where your business takes you.

> Franchise Consultancy Services

We provide expert guidance to businesses looking to expand through franchising, ensuring compliance with all legal requirements and franchise regulations. We offer comprehensive support, from drafting franchise agreements to assisting with franchise disclosure documents.

Meet Our Team

Introducing our skilled team, each bringing unique experiences that you can trust.

What Our Clients Say

The best in AU/NZ for global brand protection and portfolio management. They are smashing the IP firms out of the park when you compare their service, skills and efficiencies. I continue to recommend the team to our clients for Australian and global specialist advice and service.

★★★★★ 5/5

Katrina Hammon

Partner, Wynn Williams

Great professionalism and extremely knowledgeable. Clarity to many complex applications we have had over the years. I would recommended the team for any individual or company seeking a trustworthy and reliable service.

★★★★★ 5/5

Brad Hales

National Marketing Communications Manager, Uniden Australia

Sound and prompt advice no matter how difficult or convoluted our matters may be. Their attention to detail, fair and transparent rates and ability to deliver results to our business is greatly appreciated. I would recommend, with confidence, the team.

★★★★★ 5/5

Shadi Harb

In-house Counsel, Blue Coral.

Outstanding knowledge of Australian and International trade mark law. Responsive to our instructions and offers great value for money with their competitive and transparent fees. I would highly recommend the team to whoever requires IP legal services here and abroad.

★★★★★ 5/5

Patricia Richards

GME

Frequently Asked Questions

Do I really need a lawyer to start my business?

No, you don’t have to hire a lawyer to start a business, but having legal guidance early on can save you from costly mistakes later. We can help you with important steps like setting up your business structure, protecting your brand and intellectual property, and making sure you’re following all the right rules and regulations.

What is a trade mark and why do I need one?

A trade mark is a sign that helps people recognise your brand. It can be a name, logo, slogan, shape, colour, or even a sound that makes your business stand out from others.

Having a registered trade mark gives you the exclusive right to use that sign for your products or services. This means no one else can legally copy or use your brand without your permission.

Is there an international trade mark covering all countries?

Unfortunately, there’s no single trade mark that covers every country in the world. However, there are systems that make it easier to apply for trade marks in multiple countries at once. For example, the Madrid Protocol allows you to file one application that can cover over 110 member countries. Each country still decides if your trade mark will be accepted, but it simplifies the process.

How do I know if my business name or logo is available?

To check if your business name or logo is available, you need to make sure it’s not already being used or registered by someone else. This involves doing a trade mark search to look for similar or identical names, logos, or signs in your industry.

While you can start by searching online and using free databases like IP Australia’s trade mark search tools, these checks aren’t always 100% reliable. At branU Legal, we offer a variety of trade mark search options that goes deeper—spotting risks and similar marks that might not be obvious. This helps you avoid legal issues and protects your brand right from the start.

Why should I register a trade mark?

Registering a trade mark gives you legal protection for your business name, logo, or slogan. It means you have the exclusive right to use your brand in connection with the goods or services you offer.

Without registration, it’s much harder to stop others from copying or using something similar to your brand. A trade mark also adds value to your business—it shows you’re serious and builds trust with customers.

Can I trade mark my logo and business name together?

Yes, you can! You have the option to register your logo and business name as one combined trade mark or register them separately.

If you register them together (as one design), your protection only covers that exact combination. If you register them separately, you get broader protection—for your name alone and for your logo on its own.

What happens if someone copies my brand or content?

If someone copies your brand name, logo, or content, it can harm your business and confuse your customers. If you have a registered trade mark, you have the legal right to take action—this could include sending a cease and desist letter or starting legal proceedings to stop them and seek compensation.

If your trade mark isn’t registered, you may still have rights under common law, but it’s usually harder and more expensive to prove.

What are the different types of IP?

Intellectual Property (IP) refers to the legal rights that protect creations of the mind. There are several types of IP, each serving a different purpose:

Trade Marks – Protects your brand name, logo, slogan, or any other unique sign that distinguishes your goods or services from others.
Patents – Protects inventions that are new, useful, and non-obvious, giving the inventor exclusive rights to use or sell the invention for a set period.
Copyright – Protects original works such as books, music, movies, and artwork, ensuring the creator has control over how their work is used.
Designs – Protects the unique visual appearance of a product, such as its shape, pattern, or colour, preventing others from copying it.
Trade Secrets – Protects confidential business information, like recipes or processes, that gives a company a competitive edge.

Each type of IP is important in safeguarding your creative and business ideas. brandU Legal can help you navigate the complexities of IP law to protect what matters most to your brand.

Can I register a trade mark myself, or do I need a lawyer?

Yes, you can technically register a trade mark yourself through the Australian Government’s IP Australia website. However, it’s highly recommended to seek the expertise of a lawyer, especially when it comes to ensuring your trademark is properly protected.

Here’s why:

Trade mark Search – A lawyer can help conduct a thorough search to ensure your trade mark is unique and doesn’t conflict with existing trade marks. This step is crucial to avoid future disputes.
Application Process – The application process can be complex, and any mistakes can delay or even result in the rejection of your trade mark. A lawyer can guide you through the legal requirements and paperwork.
Legal Advice – A lawyer can offer advice on the best trade mark strategy for your business, including whether to register your trade mark internationally or in specific countries.
Protection – Beyond registration, a lawyer can assist in protecting and enforcing your trade mark rights if someone infringes on your brand.

At brandU Legal, we specialise in trade mark law and can help you with every step of the process, ensuring your brand is legally protected.

Do you offer fixed-fee packages or custom quotes?

We understand that every business has unique needs, and we offer both fixed-fee packages and custom quotes to suit your requirements.

Fixed-Fee Packages – For common services such as trade mark registration or portfolio management, we offer fixed-fee packages. This means you’ll know the exact cost upfront, with no surprises.
Custom Quotes – For more complex matters, such as international trade mark registration or legal disputes, we provide custom quotes. This allows us to tailor the fee based on the specific work involved and the scope of your needs.

We believe in transparency and making legal services accessible. Our team at brandU Legal will always ensure you know the cost of your legal services before we begin working on your case. Feel free to contact us for more details on pricing options!