Articles and Updates

Launching a new brand without conducting a proper trade mark clearance search is one of the most common and costly mistakes we see as intellectual property lawyers in Australia. A name might look available at first glance, but unless it is legally cleared, you risk objections, oppositions, or even infringement proceedings. This comprehensive guide explains how to conduct a legally

In today’s competitive market, your most valuable business asset may not be your brand name or logo. It may be the confidential formula, pricing strategy, customer database, supplier terms, manufacturing process, or proprietary software code that gives you a commercial edge. Unlike patents or trade marks, trade secrets are not registered with IP Australia. There is no official government registration

“Alright, alright, alright” and AI misuse. What this trade mark move means for Australian brands. Imagine hearing your brand voice used in an ad you never approved. Or seeing a short clip of “you” speaking on social media, even though you never filmed it. For celebrities, that risk is now very real. For businesses, it is not far behind. In

Online sellers operating in Australia are subject to strict obligations under the Australian Consumer Law (ACL). These obligations apply regardless of business size or whether sales are conducted through independent websites, online marketplaces, or social media platforms. Failure to comply with consumer protection requirements may expose businesses to regulatory action, financial penalties, and reputational damage. Misleading or Deceptive Conduct One

Online brand infringement presents serious legal and commercial risks for Australian businesses. With increased digital competition, unauthorised use of brand names, logos, product listings, and online content has become increasingly common. When infringement occurs, businesses may have access to several legal remedies under the common law in Australia, the Australian Consumer Law (ACL) and the Trade Marks Act 1995 (Act),

Selling online is now the principal growth channel for thousands of Australian businesses. Marketplaces and social platforms enable rapid scale, but they also expose brands to misuse, counterfeit listings, unauthorised resellers, cloned product pages, and content scraping. Effective protection requires pre-launch strategy, ongoing monitoring, and immediate enforcement tactics tailored to digital platforms. This article covers practical defences, platform mechanisms, legal