Articles and Updates

“Alright, alright, alright” and AI misuse. What this trade mark move means for Australian brands. Imagine hearing your brand voice used in an ad you never approved. Or seeing a short clip of “you” speaking on social media, even though you never filmed it. For celebrities, that risk is now very real. For businesses, it is not far behind. In

Online sellers operating in Australia are subject to strict obligations under the Australian Consumer Law (ACL). These obligations apply regardless of business size or whether sales are conducted through independent websites, online marketplaces, or social media platforms. Failure to comply with consumer protection requirements may expose businesses to regulatory action, financial penalties, and reputational damage. Misleading or Deceptive Conduct One

Online brand infringement presents serious legal and commercial risks for Australian businesses. With increased digital competition, unauthorised use of brand names, logos, product listings, and online content has become increasingly common. When infringement occurs, businesses may have access to several legal remedies under the common law in Australia, the Australian Consumer Law (ACL) and the Trade Marks Act 1995 (Act),

Selling online is now the principal growth channel for thousands of Australian businesses. Marketplaces and social platforms enable rapid scale, but they also expose brands to misuse, counterfeit listings, unauthorised resellers, cloned product pages, and content scraping. Effective protection requires pre-launch strategy, ongoing monitoring, and immediate enforcement tactics tailored to digital platforms. This article covers practical defences, platform mechanisms, legal

In today’s fast-moving business world, ideas travel fast and so do copycats. As we move into 2026, protecting what makes your business unique is no longer optional. A strong intellectual property (IP) strategy has become essential for businesses of all sizes, across every industry. Whether you’re a startup, an established brand, or scaling into new markets, your IP can be

The World Intellectual Property Organization (WIPO) has confirmed that the 13th edition of the Nice Classification will take effect on 1 January 2026. WIPO Below is a summary of what’s changing, plus the steps you can take now to keep new filings and your brand protection strategy on track. What is the Nice Classification? The Nice Classification is the internationally