Brand Development and Strategies

Where Brand Vision Meets Legal Precision

Smart Strategy. Standout Identity.

At brandu Legal, we understand that a strong brand is essential to your business’s success. Whether you are just starting out or looking to elevate an established business, a well-crafted brand strategy sets the foundation for your growth, customer loyalty, and market differentiation. Our expert legal team offers tailored advice to guide you through the complexities of building, protecting, and growing your brand.

Why Brand Development Matters

A brand is more than just a logo or a catchy slogan. It’s the essence of your business. It provides customers with information about your business’ values, mission, and the experience you deliver to customers. Brand development shapes how you connect with your target audience and how your brand is perceived in the market. A strong brand strategy helps you:

  • Stand Out in a Competitive Market: Differentiate your business from competitors and carve out your unique position.
  • Build Trust and Credibility: A well-defined brand conveys professionalism and consistency, helping you build lasting relationships with your customers.
  • Protect Your Intellectual Property: Strong brand protection ensures your trademarks, logos, and creative assets remain safe from infringement.

At brandu Legal, we offer a comprehensive range of brand development services to help you navigate both the legal and strategic elements of building a brand. Our services include:

  • Brand Strategy and Positioning – We work closely with you to define your brand’s core identity. From mission and vision to core values and customer personas, we help you create a cohesive brand strategy that resonates with your target audience.
  • Brand Guidelines and Compliance – Consistency is key in any brand strategy. We assist in developing comprehensive brand guidelines that ensure your brand assets are used properly across various channels, whether it’s digital, print, or social media. We also provide legal insights to ensure your branding practices comply with Australian and international laws.
  • Brand Audits and Risk Mitigation – Is your brand legally secure? Our audits evaluate your current brand assets and help identify potential legal risks. We’ll help you mitigate any threats that could jeopardize your brand’s reputation and value.
  • Brand Expansion and Licensing – Looking to expand or license your brand? We provide strategic advice and legal support to help you navigate new markets, franchise opportunities, and licensing deals, ensuring your brand’s success on a global scale.

Our Brand Development Services

what makes us different

Why Work With Us

Our experience

With over 30 years of experience, our lawyers and trade mark attorneys specialise in intellectual property and trade mark law in Australia and internationally.

Our approach

We offer commercially focused, down-to-earth legal advice to protect and grow your brand, with exceptional service at competitive fixed rates. Our agile, on-demand team is dedicated to managing your trade mark portfolio and supporting your broader brand strategy with outstanding value.

Our global reach

Our global reach is second to none. With established relationships and direct access to lawyers in all countries around the globe, we can assist our clients to protect their brand wherever they chose to go.

Client focus

We are here to help and are happy to discuss your branding and trade mark needs on a no obligations basis. We believe that customer service is just as important as the work we deliver and we make sure our clients feel confident to contact us without being charged for every minute.

Flexible fee structure

You receive principal attention without the high costs or bureaucracy of larger firms, supported by a transparent and highly competitive fee structure. We offer fixed fees where possible, avoid hidden costs, and provide clear estimates upfront so you always know where you stand.

Peace of mind

We have spent over 15 years developing our custom designed, in-house trade mark database to ensure proper maintenance of your trade mark portfolio, in Australia and around the globe. As part of our service, we maintain and manage your portfolio at no extra charge and we also offer access to your records via a secure, custom designed client portal.

Frequently Asked Questions

No, you don’t have to hire a lawyer to start a business, but having legal guidance early on can save you from costly mistakes later. We can help you with important steps like setting up your business structure, protecting your brand and intellectual property, and making sure you’re following all the right rules and regulations.

A trade mark is a sign that helps people recognise your brand. It can be a name, logo, slogan, shape, colour, or even a sound that makes your business stand out from others.

Having a registered trade mark gives you the exclusive right to use that sign for your products or services. This means no one else can legally copy or use your brand without your permission.

Unfortunately, there’s no single trade mark that covers every country in the world. However, there are systems that make it easier to apply for trade marks in multiple countries at once. For example, the Madrid Protocol allows you to file one application that can cover over 110 member countries. Each country still decides if your trade mark will be accepted, but it simplifies the process.

To check if your business name or logo is available, you need to make sure it’s not already being used or registered by someone else. This involves doing a trade mark search to look for similar or identical names, logos, or signs in your industry.

While you can start by searching online and using free databases like IP Australia’s trade mark search tools, these checks aren’t always 100% reliable. At branU Legal, we offer a variety of trade mark search options that goes deeper—spotting risks and similar marks that might not be obvious. This helps you avoid legal issues and protects your brand right from the start.

Registering a trade mark gives you legal protection for your business name, logo, or slogan. It means you have the exclusive right to use your brand in connection with the goods or services you offer.

Without registration, it’s much harder to stop others from copying or using something similar to your brand. A trade mark also adds value to your business—it shows you’re serious and builds trust with customers.

Yes, you can! You have the option to register your logo and business name as one combined trade mark or register them separately.

If you register them together (as one design), your protection only covers that exact combination. If you register them separately, you get broader protection—for your name alone and for your logo on its own.

If someone copies your brand name, logo, or content, it can harm your business and confuse your customers. If you have a registered trade mark, you have the legal right to take action—this could include sending a cease and desist letter or starting legal proceedings to stop them and seek compensation.

If your trade mark isn’t registered, you may still have rights under common law, but it’s usually harder and more expensive to prove.

Intellectual Property (IP) refers to the legal rights that protect creations of the mind. There are several types of IP, each serving a different purpose:

  1. Trade Marks – Protects your brand name, logo, slogan, or any other unique sign that distinguishes your goods or services from others.
  2. Patents – Protects inventions that are new, useful, and non-obvious, giving the inventor exclusive rights to use or sell the invention for a set period. 
  3. Copyright – Protects original works such as books, music, movies, and artwork, ensuring the creator has control over how their work is used. 
  4. Designs – Protects the unique visual appearance of a product, such as its shape, pattern, or colour, preventing others from copying it. 
  5. Trade Secrets – Protects confidential business information, like recipes or processes, that gives a company a competitive edge.

Each type of IP is important in safeguarding your creative and business ideas. brandU Legal can help you navigate the complexities of IP law to protect what matters most to your brand.

Yes, you can technically register a trade mark yourself through the Australian Government’s IP Australia website. However, it’s highly recommended to seek the expertise of a lawyer, especially when it comes to ensuring your trademark is properly protected.

Here’s why:

  1. Trade mark Search – A lawyer can help conduct a thorough search to ensure your trade mark is unique and doesn’t conflict with existing trade marks. This step is crucial to avoid future disputes.
  2. Application Process – The application process can be complex, and any mistakes can delay or even result in the rejection of your trade mark. A lawyer can guide you through the legal requirements and paperwork.
  3. Legal Advice – A lawyer can offer advice on the best trade mark strategy for your business, including whether to register your trade mark internationally or in specific countries.
  4. Protection – Beyond registration, a lawyer can assist in protecting and enforcing your trade mark rights if someone infringes on your brand.

At brandU Legal, we specialise in trade mark law and can help you with every step of the process, ensuring your brand is legally protected.

We understand that every business has unique needs, and we offer both fixed-fee packages and custom quotes to suit your requirements.

  1. Fixed-Fee Packages – For common services such as trade mark registration or portfolio management, we offer fixed-fee packages. This means you’ll know the exact cost upfront, with no surprises.
  2. Custom Quotes – For more complex matters, such as international trade mark registration or legal disputes, we provide custom quotes. This allows us to tailor the fee based on the specific work involved and the scope of your needs.

We believe in transparency and making legal services accessible. Our team at brandU Legal will always ensure you know the cost of your legal services before we begin working on your case. Feel free to contact us for more details on pricing options!

Contact Us

Our Locations

Sydney CBD - Grosvenor Place, Level 15, 225 George Street Sydney NSW 2000

Sydney Northern Beaches - Level 1, 1440 Pittwater Road, North Narrabeen NSW 2101

Phone

+61 2 9499 9229

Enquiry Form