Author name: Natalie Murray-Jones

Whether you’re launching a startup, designing a product, or building a brand, protecting your intellectual property (IP) is essential to safeguarding your business. But knowing when to contact an intellectual property lawyer in Sydney can make all the difference between proactive protection and costly legal battles. In this blog, we’ll walk through the most common […]

Manufacturing in China can be a smart business move. The country offers skilled labour, advanced facilities, and competitive costs. But while the opportunities are significant, so are the risks — especially when it comes to protecting your brand. One of the most common (and costly) mistakes foreign companies make is starting production in China before

Starting and running a business in Australia is an exciting journey but it also comes with a long list of legal responsibilities. From registering your business and protecting your brand to drafting solid contracts and navigating regulations. Staying compliant isn’t just a smart move, it’s essential. That’s where BrandU Legal comes in. As a trusted

In today’s competitive landscape, your business idea is one of your most valuable assets. But what if someone takes that idea and runs with it—without your permission? Whether it’s a former colleague, a competitor, or someone you casually shared it with, idea theft can be devastating. Here’s what happens if someone steals your business idea

Receiving a cease and desist letter (sometimes called a letter of demand) alleging trade mark infringement can be both unexpected and unsettling—particularly when you have only recently begun using the trade mark in question. In Australia, such correspondence is typically issued by a trade mark owner who believes that your use of a name, logo,

Whether you’re launching a startup, designing a product, or building a brand, protecting your intellectual property (IP) is essential to safeguarding your business. But knowing when to contact an intellectual property lawyer in Sydney can make all the difference between proactive protection and costly legal battles. In this blog, we’ll walk through the most common

Summary Why You Shouldn’t Ignore a Trade Mark Conflict You’re gearing up to launch, your logo’s polished, the website’s ready, and your marketing materials are finalised — then you find it: a registered trade mark (or business name) that looks dangerously close to yours! It’s tempting to push ahead anyway. After all, what are the

Why Trade Marking Matters Early Starting a new business is exciting and branding is a huge part of that. Your business name, logo, or slogan are often the first things your customers will see, and these elements help you stand out in the market. But if they’re not protected, someone else could use (or register)

If you’ve recently received an Adverse Report from IP Australia regarding your trade mark application, your first reaction might be one of frustration or confusion. After all, you’ve taken the time to develop a brand name or logo that reflects your business identity—only to be told there’s a problem with protecting it. But don’t panic.

In Australia, many business owners assume that registering a business name with the Australian Securities and Investments Commission (ASIC) automatically grants them exclusive rights to the name. But in truth: it doesn’t. If you want to truly protect your brand, registering a business name is just the start, not the finish line. At brandU Legal,