Articles and Updates
Global IP Insights
Global IP Insights
Practical updates and expert guidance on protecting brands and intellectual property around the world.
Why Every Business Needs a Strong IP Strategy in 2026
In today’s fast-moving business world, ideas travel fast and so do copycats. As we move into 2026, protecting what makes your business unique is no longer optional. A strong intellectual property (IP) strategy has become essential for businesses of all sizes, across every industry. Whether you’re a startup, an established brand, or scaling into new markets, your IP can be
WIPO’s 13th Edition of the Nice Classification – What’s changing from 1 January 2026
The World Intellectual Property Organization (WIPO) has confirmed that the 13th edition of the Nice Classification will take effect on 1 January 2026. WIPO Below is a summary of what’s changing, plus the steps you can take now to keep new filings and your brand protection strategy on track. What is the Nice Classification? The Nice Classification is the internationally
Is Your Brand at Risk? How AI Tools Are Increasing Trade Mark Infringement in Australia
As an Australian IP lawyer with over 20 years of experience, I’ve never seen a faster rise in accidental trade mark infringement than what we’re seeing today and AI tools are a major reason why. AI has made branding, design, naming, and content creation accessible to everyone. But with that convenience comes a hidden danger. Many brands are unknowingly creating
How AI Tools Are Misleading Australians About IP and Trade Mark Registration
Artificial intelligence tools have become a daily resource for Australian businesses. From brainstorming brand names to researching legal questions, AI feels fast and convenient. But when it comes to trade mark registration, relying on AI can expose your business to significant legal and commercial risks. As an Australian IP lawyer with almost 25 years of experience, I am seeing more
How AI Is Transforming Trade Mark Searching & Brand Protection in Australia and around the world
As an Australian IP lawyer with over 2 decades of experience specialising in global brand protection, I’ve watched brand protection evolve significantly but nothing has reshaped the legal landscape quite like artificial intelligence. From automated clearance searches to monitoring global infringement in real time, AI tools are redefining how businesses protect their trade marks. However, with new opportunities come new
Is Your Brand at Risk? How AI Tools Are Increasing Trade Mark Infringement in Australia
As an Australian IP lawyer with over 20 years of experience, I’ve never seen a faster rise in accidental trade mark infringement than what we’re seeing today and AI tools are a major reason why. AI has made branding, design, naming, and content creation accessible to everyone. But with that convenience comes a hidden danger. Many brands are unknowingly creating