Articles and Updates
Global IP Insights
Global IP Insights
Practical updates and expert guidance on protecting brands and intellectual property around the world.
The Future of IP in the Age of AI: Trade Marks and Copyright in the Digital Era
Artificial Intelligence (AI) is reshaping industries worldwide, and intellectual property (IP) law is no exception. From AI-generated artworks to machine-learning-driven product innovations, businesses are increasingly asking: how do we protect our intellectual property in the age of AI? At BrandU Legal, we specialise in helping businesses adapt to evolving IP landscapes. In this article, we’ll explore how AI is changing
Copyright Ownership in Images and Designs – Part 2
Moving on from Part 1 of this series concerning stock photos and images and the rights to those images, what happens when you commission someone to create a design on your behalf? Who owns the copyright in those designs? When you pay a design agency to create a logo, website, or brand identity, you might think you automatically own the
Copyright Ownership in Images and Designs – Part 1
When it comes to branding and marketing, visuals are everything. Businesses often turn to stock photos and design templates because they’re fast, affordable, and accessible. But using them raises an important question: Who actually owns the rights to those images, and what happens if you modify them? Copyright law plays a big role here and misunderstanding it can leave businesses
Top 5 Mistakes Businesses Make Without an IP Lawyer
Protecting your business goes far beyond registering a name with ASIC. From logos and taglines to creative content and product packaging, your intellectual property (IP) is often the most valuable part of your business. Yet too many businesses assume that copyright automatically protects them, or that trade mark registration is just a formality. The reality? Without professional guidance from an
How to Stop Your Trade Mark From Becoming Generic
Owning a trade mark gives your brand a unique identity and legal protection. But if not carefully managed, even strong trade marks can lose their distinctiveness and slip into the public domain as generic terms. Famous examples include “escalator,” “cellophane,” and “aspirin,” which were once protected trade marks but are now used as common names. If you are a trade
Licensing Your Trade Mark: Monetising Your Brand in Australia and Beyond
Your brand is more than just a logo or name, it’s an asset. A registered trade mark doesn’t just protect your identity; it can also open the door to entirely new revenue streams through licensing. In this guide, we’ll explain what trade mark licensing is, how it works in Australia, and how you can use it to generate income while