Articles and Updates

Summary Why You Shouldn’t Ignore a Trade Mark Conflict You’re gearing up to launch, your logo’s polished, the website’s ready, and your marketing materials are finalised — then you find it: a registered trade mark (or business name) that looks dangerously close to yours! It’s tempting to push ahead anyway. After all, what are the chances they’ll notice, right? Unfortunately,

Why Trade Marking Matters Early Starting a new business is exciting and branding is a huge part of that. Your business name, logo, or slogan are often the first things your customers will see, and these elements help you stand out in the market. But if they’re not protected, someone else could use (or register) the same or a confusingly

If you’ve recently received an Adverse Report from IP Australia regarding your trade mark application, your first reaction might be one of frustration or confusion. After all, you’ve taken the time to develop a brand name or logo that reflects your business identity—only to be told there’s a problem with protecting it. But don’t panic. An Adverse Report is not

In Australia, many business owners assume that registering a business name with the Australian Securities and Investments Commission (ASIC) automatically grants them exclusive rights to the name. But in truth: it doesn’t. If you want to truly protect your brand, registering a business name is just the start, not the finish line. At brandU Legal, we work exclusively in the

In today’s fast-paced and competitive market, your brand is more than just a name or a logo—it’s your identity, your reputation, and your most valuable business asset. That’s why securing it through a registered trade mark is not just a legal formality, but a crucial step in protecting the future of your business. However, before you can register your trade

Imagine scrolling through social media or doing a routine Google search, only to discover someone in Australia is using your brand name—or something confusingly close to it. Whether it’s on packaging, in a business name, or as a domain, your heart sinks. Before panic sets in, take a breath. Brand misuse or infringement can feel personal and threatening—but with the