Articles and Updates

In today’s fast-paced and competitive market, your brand is more than just a name or a logo—it’s your identity, your reputation, and your most valuable business asset. That’s why securing it through a registered trade mark is not just a legal formality, but a crucial step in protecting the future of your business. However, before […]

Imagine scrolling through social media or doing a routine Google search, only to discover someone in Australia is using your brand name—or something confusingly close to it. Whether it’s on packaging, in a business name, or as a domain, your heart sinks. Before panic sets in, take a breath. Brand misuse or infringement can feel

In today’s global economy, businesses aren’t just thinking local they’re thinking worldwide. Whether you’re selling via e-commerce, entering new markets, or expanding manufacturing and distribution overseas, protecting your trade mark internationally is no longer optional. It’s essential. At BrandU Legal, we specialise in navigating the international landscape of intellectual property. With decades of experience across

Intellectual property (IP) disputes can arise unexpectedly, and when they do, they often strike at the heart of what makes your business unique, your brand, your ideas, your creative work. Whether you’re being accused of infringement, or someone else is misusing your trade mark, designs, or copyrighted material, knowing how to respond is critical. At

For businesses expanding across borders, protecting a brand internationally is crucial. A common question we hear is: “Can I file just one trade mark that covers the every country?” It’s a fair question and a hopeful one. After all, wouldn’t it be convenient if a single application granted trade mark protection in every country? Unfortunately,

You’ve brainstormed, refined, and finally landed on a business name or logo that feels just right. It captures your brand perfectly. But before you invest in websites, marketing, packaging, or signage, there’s a crucial question to answer: Is your name or logo actually available to use? At brandU Legal, we see too many businesses rush

The Canadian Intellectual Property Office (CIPO) has launched a pilot program aimed at reducing the number of unused trademarks on the Register of Trademarks. Section 45 of the Trademarks Act Under section 45 of the Trademarks Act, anyone – including CIPO – can request the removal of a trademark registration from the Register on the

The China National Intellectual Property Administration (CNIPA) has introduced new rules for requesting non-use cancellation of a trademark. These rules have been implemented to minimise malicious cancellation attempts and reduce the administrative burden on both trademark owners and the CNIPA. Key Changes Previously, if a non-use cancellation request was filed, the burden of proof was

Introduction Businesses and individuals must remain vigilant against fraudulent activities that threaten their intellectual property (IP) rights. A rise in sophisticated scams involving fake IP firms issuing fraudulent demands highlights the need for awareness and proactive measures to protect trade marks and other IP assets. Identifying the Scam Scammers impersonate legitimate IP firms, sending emails

Introduction The increasing use of artificial intelligence (AI) in creative processes raises legal issues, particularly concerning copyright protection. The US Copyright Office has clarified that AI-generated content may qualify for copyright protection, provided there is sufficient human involvement. Understanding the criteria and implications is essential for businesses and individuals seeking to protect their intellectual property.