Articles and Updates

Receiving a cease and desist letter (sometimes called a letter of demand) alleging trade mark infringement can be both unexpected and unsettling—particularly when you have only recently begun using the trade mark in question. In Australia, such correspondence is typically issued by a trade mark owner who believes that your use of a name, logo, […]

Whether you’re launching a startup, designing a product, or building a brand, protecting your intellectual property (IP) is essential to safeguarding your business. But knowing when to contact an intellectual property lawyer in Sydney can make all the difference between proactive protection and costly legal battles. In this blog, we’ll walk through the most common

Summary Why You Shouldn’t Ignore a Trade Mark Conflict You’re gearing up to launch, your logo’s polished, the website’s ready, and your marketing materials are finalised — then you find it: a registered trade mark (or business name) that looks dangerously close to yours! It’s tempting to push ahead anyway. After all, what are the

Why Trade Marking Matters Early Starting a new business is exciting and branding is a huge part of that. Your business name, logo, or slogan are often the first things your customers will see, and these elements help you stand out in the market. But if they’re not protected, someone else could use (or register)

If you’ve recently received an Adverse Report from IP Australia regarding your trade mark application, your first reaction might be one of frustration or confusion. After all, you’ve taken the time to develop a brand name or logo that reflects your business identity—only to be told there’s a problem with protecting it. But don’t panic.

In Australia, many business owners assume that registering a business name with the Australian Securities and Investments Commission (ASIC) automatically grants them exclusive rights to the name. But in truth: it doesn’t. If you want to truly protect your brand, registering a business name is just the start, not the finish line. At brandU Legal,

In today’s fast-paced and competitive market, your brand is more than just a name or a logo—it’s your identity, your reputation, and your most valuable business asset. That’s why securing it through a registered trade mark is not just a legal formality, but a crucial step in protecting the future of your business. However, before

Imagine scrolling through social media or doing a routine Google search, only to discover someone in Australia is using your brand name—or something confusingly close to it. Whether it’s on packaging, in a business name, or as a domain, your heart sinks. Before panic sets in, take a breath. Brand misuse or infringement can feel

In today’s global economy, businesses aren’t just thinking local they’re thinking worldwide. Whether you’re selling via e-commerce, entering new markets, or expanding manufacturing and distribution overseas, protecting your trade mark internationally is no longer optional. It’s essential. At BrandU Legal, we specialise in navigating the international landscape of intellectual property. With decades of experience across

Intellectual property (IP) disputes can arise unexpectedly, and when they do, they often strike at the heart of what makes your business unique, your brand, your ideas, your creative work. Whether you’re being accused of infringement, or someone else is misusing your trade mark, designs, or copyrighted material, knowing how to respond is critical. At