Virtual IP Advisory Services

Clarity. Compliance. Confidence.

Expert IP Advice. Confident Decisions.

Board-level IP and brand protection strategy for founders and startups. Fast, commercial, and aligned to your growth plan.

Building a brand is a commercial decision, not a form-filling exercise. Our virtual in-house IP advisory services gives founders and leadership teams direct access to senior IP lawyers without the expense of a permanent in-house hire.

You’ll leave with:

  • a clear go / no-go view on your brand name (and what to do if it’s risky)
  • a trade mark filing roadmap aligned to your go-to-market plan
  • practical IP hygiene actions to keep you investor-ready (ownership, contractors, collaborators)

What is it?

Think of our Virtual IP Advisory services as your business’ on-call IP counsel. A structured, strategy led advisory service where we help you:

  • assess your brand and naming risk in Australia and abroad
  • clear registration strategies – what and when to protect your brand
  • align trade mark scope with your go-to-market plan
  • avoid costly rebrands and avoidable objections
  • build an IP story you can confidently share with investors, retailers, platforms and partners.

These services are best suited to:

  • founders about to launch or rebrand and wanting a go/no-go view
  • founders who want senior legal guidance, but don’t need a full in-house IP hire
  • startups raising capital or entering an eccelerator/incubator
  • teams expanding product lines or moving into new markets

Depending on your stage and goals, our virtual in-house IP advisory services outcomes include:

  • Risk view – a practical assessment of registrability and brand risk including what the real risks are, and how to manage them.
  • Protection strategy – what to file and what not to file, and why.
  • Class strategy – a defensible scope aligned to what you sell now and what’s coming next.
  • Filing pathway – the right approach for your circumstances including whether to file now, use a staged approach, or rework the brand first.
  • Brand protection roadmap – how to monitor, enforce, and protect your brand as you grow.
  • Commercial guardrails – ownership basics and future-proofing for co-founds, contractors and collaborators.

If you’re planning overseas expansion, we can also map the options for international protection and sequencing.

What you leave with.

01

Choose your pathway

Choose your pathway from the options below and book your initial 15 minute session with our senior legal experts to get started.

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03

Virtual IP Legal Assistance

Depending on your chosen pathway, we will tailor our services to your requirements.

02

Pre-work intake

Share your proposed brand(s), what you sell, your launch timeline, and any markets you’re considering.


04

Your pathway

We confirm your recommended approach and next actions so you can move forward quickly.

our sessions

Choose your pathway

Virtual Strategy Session

Best for founders about to launch, rebrand, or file (Australia-first or global next).

Virtual in-house IP Counsel

Best for startups scaling quickly, shipping regularly, or building a growing portfolio.

Investor-Ready IP Audit

Best for startups raising capital, preparing for diligence, or cleaning up ownership.

Contact Us

Our Locations

Sydney CBD - Grosvenor Place, Level 15, 225 George Street Sydney NSW 2000

Sydney Northern Beaches - Level 1, 1440 Pittwater Road, North Narrabeen NSW 2101

Phone

+61 2 9499 9229

Enquiry Form