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Artificial intelligence tools have become a daily resource for Australian businesses. From brainstorming brand names to researching legal questions, AI feels fast and convenient. But when it comes to trade mark registration, relying on AI can expose your business to significant legal and commercial risks. As an Australian IP lawyer with almost 25 years of […]

As an Australian IP lawyer with over 2 decades of experience specialising in global brand protection, I’ve watched brand protection evolve significantly but nothing has reshaped the legal landscape quite like artificial intelligence. From automated clearance searches to monitoring global infringement in real time, AI tools are redefining how businesses protect their trade marks. However,

As an Australian IP lawyer with over 20 years of experience, I’ve never seen a faster rise in accidental trade mark infringement than what we’re seeing today and AI tools are a major reason why. AI has made branding, design, naming, and content creation accessible to everyone. But with that convenience comes a hidden danger.

When we think of trade marks, we usually picture brand names, logos, or slogans. But in Australia, colour itself can also be a trade mark. So yes, it is possible to legally “own” a colour, however the law does not allow you to claim rights to a colour for all goods and services. Instead, a

AI design tools like Midjourney, DALL·E, Canva AI, and Looka have become incredibly popular for creating brand visuals especially among startups wanting to move fast and keep costs down. Within minutes, these platforms can generate hundreds of logo options based on a simple prompt. But here’s the problem: Just because you generated the logo, does

Artificial intelligence (AI) has transformed how we create, from generating stunning digital artworks to composing music and writing poetry. But as machines start creating what was once uniquely human, a pressing question arises: who owns the copyright in the work created? AI and the Australian Copyright Framework In Australia, copyright law protects “original works” created

When you hear the Intel chime, see the Netflix “ta-dum” animation, or recognise a brand’s unique motion logo such as the Toyota jump, you’re witnessing the power of non-traditional trade marks. As brands evolve beyond static logos and words, sound and motion trade marks are becoming a crucial part of modern brand identity. What Are

When you start a business, one of the first things you’ll need is a name. But here’s where it often gets confusing. Registering a business name is not the same as owning a trade mark. They serve different purposes, and understanding the difference is crucial if you want to protect your brand properly. Business Name:

The metaverse is no longer a futuristic concept. It is already reshaping how consumers interact with brands. From virtual real estate to digital fashion and immersive gaming environments, businesses are discovering new opportunities to engage with their audiences. But with opportunity comes risk. As more commercial activity shifts into virtual spaces, protecting your brand with

Artificial Intelligence (AI) is reshaping industries worldwide, and intellectual property (IP) law is no exception. From AI-generated artworks to machine-learning-driven product innovations, businesses are increasingly asking: how do we protect our intellectual property in the age of AI? At BrandU Legal, we specialise in helping businesses adapt to evolving IP landscapes. In this article, we’ll