Moving on from Part 1 of this series concerning stock photos and images and the rights to those images, what happens when you commission someone to create a design on your behalf? Who owns the copyright in those designs? When you pay a design agency to create a logo, website, or brand identity, you might […]
Copyright Ownership in Images and Designs – Part 2 Read More »
When it comes to branding and marketing, visuals are everything. Businesses often turn to stock photos and design templates because they’re fast, affordable, and accessible. But using them raises an important question: Who actually owns the rights to those images, and what happens if you modify them? Copyright law plays a big role here and
Copyright Ownership in Images and Designs – Part 1 Read More »
Protecting your business goes far beyond registering a name with ASIC. From logos and taglines to creative content and product packaging, your intellectual property (IP) is often the most valuable part of your business. Yet too many businesses assume that copyright automatically protects them, or that trade mark registration is just a formality. The reality?
Top 5 Mistakes Businesses Make Without an IP Lawyer Read More »
Owning a trade mark gives your brand a unique identity and legal protection. But if not carefully managed, even strong trade marks can lose their distinctiveness and slip into the public domain as generic terms. Famous examples include “escalator,” “cellophane,” and “aspirin,” which were once protected trade marks but are now used as common names.
How to Stop Your Trade Mark From Becoming Generic Read More »
Your brand is more than just a logo or name, it’s an asset. A registered trade mark doesn’t just protect your identity; it can also open the door to entirely new revenue streams through licensing. In this guide, we’ll explain what trade mark licensing is, how it works in Australia, and how you can use
Licensing Your Trade Mark: Monetising Your Brand in Australia and Beyond Read More »
Whether you’re launching a startup, designing a product, or building a brand, protecting your intellectual property (IP) is essential to safeguarding your business. But knowing when to contact an intellectual property lawyer in Sydney can make all the difference between proactive protection and costly legal battles. In this blog, we’ll walk through the most common
When to Contact an Intellectual Property Lawyer in Sydney: Key Legal Scenarios Read More »
Manufacturing in China can be a smart business move. The country offers skilled labour, advanced facilities, and competitive costs. But while the opportunities are significant, so are the risks — especially when it comes to protecting your brand. One of the most common (and costly) mistakes foreign companies make is starting production in China before
Starting and running a business in Australia is an exciting journey but it also comes with a long list of legal responsibilities. From registering your business and protecting your brand to drafting solid contracts and navigating regulations. Staying compliant isn’t just a smart move, it’s essential. That’s where BrandU Legal comes in. As a trusted
How BrandU Legal Helps Australian Entrepreneurs Stay Legally Compliant Read More »
In today’s competitive landscape, your business idea is one of your most valuable assets. But what if someone takes that idea and runs with it—without your permission? Whether it’s a former colleague, a competitor, or someone you casually shared it with, idea theft can be devastating. Here’s what happens if someone steals your business idea
What Happens If Someone Steals Your Business Idea in Australia? Read More »
Receiving a cease and desist letter (sometimes called a letter of demand) alleging trade mark infringement can be both unexpected and unsettling—particularly when you have only recently begun using the trade mark in question. In Australia, such correspondence is typically issued by a trade mark owner who believes that your use of a name, logo,
Cease and Desist Letters for Unauthorised Trade Mark Use – What Should I Do? Read More »